Making a choice to employ a writing coach is an important step for an author. How do you choose? Ask a prospective writing coach how long they’ve been paid to write and edit. Ask about salaried writing and editing, editorial projects, articles, and books. Your coach should be able to answer the questions in years. Just like being an incumbent politician, that’s a record of work a seasoned coach gets to reference, and you get to check. That number of years is not any more important than those hard-earned Masters degrees. But it’s no less important, either.
I had the pleasure of working with Steve Adams to help coach me and develop my memoir Stealing Home: The Road to the Perfect Game. There’s the whole element of counseling and listening that turns out to be much more important than any Magic Famous Acronyms from a school. Steve had his MFA, yes, but he also had practical experience in working with writers. A Masters can be helpful, but being able to relate to an artist who’s finding the voice of their story — that is crucial. Some people want repairs to their work. Others like to have the way suggested. Your coach will know what you want because they will ask you, then do a test evaluation or a sample edit.
Like choosing a therapist, surgeon, or minister, it comes down to what kind of person your coach is at heart: you hope it’s someone with integrity and a following who’ll vouch for that integrity and the value of the coaching. There’s no certificate that says Writing Coach, not even an MFA. I like to say that doing your diligence about experience is the best way to find a winning match with a coach.