Skipping girlNew writers, or anyone who hasn’t got a publisher yet, look into self-publishing service houses. These are the companies like Hay House, Author House, Xlibris… you probably recognize them because they’re peppering your inbox. For so many of these, they’re a way to invest in your book. But you want to do some work in advance of your spending, like with any investment.

I suggest you skip Xlibris. It’s one of the oldest companies that serve the self-publishers. These are called author services companies by now. They do the “system integration” of editing, printing, and distribution. Xlibris has some dissatisfied customers out there, and some have been unable to retrieve their products from the Xlibris catalog.  You can also skip Author House, Hay House, Lulu… the list goes on.

How do these companies do business? Most of the time, they sell to the less-experienced writer. A traditional publisher will invest money in your book, take a higher share of the royalties, and use their existing catalog to try to leverage interest and sales of your new book. Self-publishing author services companies do none of these things. Bookbaby can be useful. They recommend 7 editing companies, and offer a complete publicity service. You can purchase a review, or use the service that’s included with a book production package. Editing services at these author houses can be tricky.

A friend has discovered that editors from the Philippines are serving Xlibris customers. The Philippines can be a fine place to contract for English-speaking customer support. The English is adequate for phone conversations about typical transactions and situations. But you can see how a country without a native English culture could produce ersatz English services. These kinds of author services companies — and even firms like Web.com, for author websites — undersell and bid rock bottom by going offshore for their contractors. Offshore services coming from England, of course, are not offshore in that same sense.

Marketing is the realm where the author must take the lead. A nonfiction book, thank goodness, is far easier to market than a novel. (Every book is easier to market than a novel, except perhaps poetry.) The Writer’s Guild has released a survey of its members that points at the evaporation of publicity and marketing from traditional publisher services. More