Perfect PitchOne of my writers from our Manuscript Brunch workshop has a sparkling, vast fantasy novel. He’s workshopping it with us, 20 pages a month. It’s complete, in the sense that he has a version of it that’s been revised and it has a cogent ending.

But now, with the upcoming WLT Agents Conference less than two weeks away, this novelist wants to know if he should invest the $390 in attending the Friday-Sunday meeting. This is a good conference, especially if your budget is limited and you live in Austin, like we do.

Are you ready? One thing you’ll gather from the Writer’s League of Texas Agents Conference is knowledge of how publishing works. I don’t know how much time they’ll give to self-publishing. SelfPub is so mainstream now that major bestseller lists now include SelfPub titles. And major publishers have imprints dedicated to it.

Knowing about the process of publishing — that’s something you might be about to learn in a thorough writing group. Here’s the basics on how to handle an agent opportunity. You must have finished your book, truly, if it’s fiction.

  • You polish your book.
  • You write a meaty summary (synopsis).
  • You condense that into the back-cover copy three paragraphs, which becomes the most serious part of your query letter.
  • Finally, you pitch — to an agent in person, if you’ve paid your $400 to attend.

If you’re not quite prepared to pitch, it will be worthwhile to find someplace to practice. In our Workshop group, we can pitch to one another. This is a rehearsal kind of thing. No matter how much you dislike giving the sizzle of the story in a conversation, it’s crucial to getting an agent. They need to have the sizzle to get a publishing house to read your book.

There’s a “how to pitch” pre-conference meeting that always sells out at the Agents show. It’s often full of people who have not pitched before. In my opinion, it takes a special kind of writer-performer to make changes to improve their pitch, just 24 hours before they need to start making it.

And you begin to pitch your book as soon as you register and walk into the conference hotel. “What’s your book about?” is the icebreaker question. Or even better, “tell me about your book.” Always lead with a character if you can when you answer. As humans, we care the most about people.

We create art to make meaning from our lives. The meaning comes from experiencing what people in your story go through, in person, in scene. Lead with people in trouble in your pitch, meeting a crisis that will change their lives every day going forward.

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