Back at the WLT Agents & Editors conference, Evelyn Palfrey introduced me to the term “hen-lit,” books aimed at the beyond-30s generation. (It’s what she’s written, and well, too.)

This morning I saw this item in the writersmarket.com report from Debbie Ridpath Ohi:

Hyperion launches new imprint for women

Named Voice, the new imprint is just one of several aimed at female readers. Warner Books already has a women’s imprint called 5 Spot and will be launching Springboard Press in the fall; aimed at baby boomers, a large percentage of its titles will cater to female readers. “Voice is specifically focusing on women from their mid-30’s and older and will have a resolutely anti-chick-lit bent,” said its founders.

There’s more in a New York Times story.

I don’t know if I want to put too fine a point on this, but if you’re writing fiction, you’re writing for women, three readers out of four. Of course, you should write whatever story is in your true voice. But imagine telling it to your sweetheart, girlfriend, wife or office pal, if you’re a fella — and if you care about getting picked up by a publisher who’ll print more than 1,000 copies of your book

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